Raceway Mounted Channel Letters — Sign Design

Channel letters are individual three-dimensional letters mounted separately, giving a distinctive, high-end look. A cabinet sign is a single enclosed box with a translucent face displaying graphics or text. Channel letters are popular for national brands seeking a premium storefront appearance, while cabinet signs are often used when a large graphic area or multi-color logo display is needed.

Raceway mounted channel letters can be illuminated with LED or neon lighting. LED illumination has advanced significantly and now equals or outperforms neon in brightness, reliability, and energy efficiency, making it the most popular choice for new installations. Both options produce vibrant, eye-catching results suited to exterior storefronts and commercial buildings.

Yes. Channel letters can be produced in virtually any font, color, and size to match your exact brand specifications. Whether you need to replicate a national brand's established identity or create a unique look for a local business, our fabrication process accommodates custom shapes, proprietary typefaces, and specific Pantone or matched colors.

Three primary types are available: Front Lit (Regular) channel letters, which illuminate forward through a colored acrylic face; Reverse Lit (Back Lit) channel letters, which create a halo glow effect behind each letter; and Open Faced channel letters, which expose the neon or LED elements directly for a vintage or decorative aesthetic. Each type suits different brand looks and environments.

Yes. In Arkansas, channel letter sign installations must comply with local city sign ordinances and typically require a sign permit. Seiz Sign Company provides permit acquisition assistance as part of our full-service offering, handling the application and coordination with city authorities so businesses can focus on their operations rather than regulatory details.

The raceway unit — with all letters and electrical components pre-assembled — is mounted directly to the building facade by licensed contractors. Seiz Sign Company employs Licensed Sign Electricians and a Master Electrician who perform all installations using UL-approved components. This ensures code-compliant, safe installation throughout the state of Arkansas.