Reverse Channel Letters

There are three primary types of channel letters: Front-Lit (Regular) channel letters, where light shines through a translucent face; Reverse (Back-Lit) channel letters, which project a halo glow onto the wall behind the letters; and Open-Face channel letters, where the neon or LED element is exposed and visible directly. Each type offers a distinct aesthetic suited to different brand identities.

Reverse channel letters can be illuminated with either LED or neon lighting. Modern LED illumination has advanced significantly and can match or exceed neon in brightness, reliability, and energy efficiency. LEDs also offer longer service life and lower operating costs, making them the most popular choice for new installations and retrofits.

Yes. Reverse channel letters can be produced in virtually any font, color, or size to match your exact brand specifications. Whether you need a specific typeface, a particular finish color, or letters sized for a large building facade, Seiz Sign Company's design team will engineer a solution that aligns with your brand standards and local sign code requirements.

Yes, most exterior illuminated signs including reverse channel letters require permits and must comply with local city sign ordinances and regulations. Seiz Sign Company provides permit acquisition assistance as part of its full-service offering, working with local authorities to ensure your sign meets all applicable code requirements before installation begins.

Reverse channel letters are widely used by national grocery chains, restaurants and food service establishments, retail stores and shopping centers, hospitality businesses, and any commercial operation on a busy street requiring high-visibility, professional signage. They are a preferred choice for national brand-building programs due to their polished, high-impact appearance.

Yes. Seiz Sign Company is a full-service electrical sign company with licensed contractors, Licensed Sign Electricians, and a Master Electrician on staff. We provide professional installation services throughout the state of Arkansas, including Hot Springs and Garland County, and use only UL-approved components to ensure safety and compliance.